Who Needs This Assessment

This assessment is for executive and operations leaders who know their CRM strategy is fundamentally broken. If you are questioning whether the cost, complexity, and customization backlog of your current platform outweigh the benefits, you need clarity.

This diagnostic will give you the objective data required to make a multi-year strategic decision.

It is ideal for:

  • The Cost Owner (CFO/CIO): Evaluating rising licensing fees and total cost of ownership over the next five years.

  • The Control Owner (CTO/IT Director): Struggling with customization backlogs, limited flexibility, and technical dependency on an external vendor.

  • The Operations Owner (VP/Director): Frustrated by slow workflows, low user adoption, and lack of essential automation.

If your organization is paying more and getting less, this assessment will determine if you are ready to fire your bloated CRM and build a strategic asset.